Frequently Asked Question!

How much does it cost to create a digital menu?
The cost of creating a digital menu can vary depending on several factors:
  • The complexity of the menu
  • The platform used to create the menu
  • The type of content you want to include
  • Whether you hire a professional or create it yourself
The cost can be low if you decide to make the digital menu yourself using free internet tools, but it will take some time, work, and you might lack some of the necessary technical skills. On the other hand, depending on the size of the project, hiring a professional designer or developer can cost anything from a few hundred to thousands of dollars.
Additionally, if you want to use the MBP platform specifically designed for digital menus, such as menu management systems or tablet-based ordering systems, there would be an affordable rate depending on your specific needs and preferences.
There are several types of digital menus that restaurants can use to display their menu items and pricing. Here are some common digital menu types:
  1. Static digital menu:
  2. A basic type of digital menu that displays a static image of the menu. It may include graphics, images, and text, but it doesn't allow for interactive features.
  3. Interactive digital menu:
  4. An interactive menu allows customers to interact with the menu by clicking on items, selecting options, and customising orders. This type of menu can include animations, graphics, and videos to enhance the customer experience.
  5. Mobile digital menu:
  6. A mobile menu is a type of digital menu that is optimised for mobile devices, such as smartphones and tablets. It allows customers to view the menu on their personal devices, place orders, and pay without the need for physical menus or waitstaff.
  7. QR code digital menu:
  8. A QR code menu is a type of digital menu that is accessible through a QR code that customers can scan using their smartphones. It can include a static or interactive menu that is optimised for mobile devices.
  9. Tablet-based digital menu:
  10. A tablet-based menu is a type of digital menu that uses tablet devices to display menu items and allow customers to place orders. It can include interactive features and can be customised to match the restaurant's branding and theme.
Overall, the type of digital menu a restaurant chooses depends on their specific needs and preferences, as well as the customer experience they want to create.
A menu is an effective sales tool for several reasons:
  1. Presentation:
  2. A well-designed digital menu board can be visually appealing, featuring high-quality images and descriptions of food and drink items. This can help to entice customers and create a desire to try the items.
  3. Organisation:
  4. A menu can help to organise the different food and drink options available, making it easier for customers to navigate and find what they're looking for. This can reduce decision fatigue and help customers make choices more quickly.
  5. Upselling:
  6. A menu can also be used as a tool to upsell items. By highlighting certain items or creating combos and deals, restaurants can encourage customers to try new items or add-ons that they may not have otherwise considered.
  7. Branding:
  8. A virtual menu board can also help to reinforce a restaurant's branding and image. By using consistent colours, fonts, and imagery, a menu can help to create a cohesive and recognizable brand identity.
Overall, a digital menu board is an important sales tool that can help restaurants to showcase their offerings and entice customers to try new items while also reinforcing the restaurant's branding and image.